Metrics Calculator

Calculate reach, impressions, frequency, or budget using advanced marketing mathematics

Calculation Method

Impressions

Frequency

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Reach

Formula

Reach = Impressions ÷ Frequency

Your Calculation

About this calculation

Reach measures the number of unique people who see your ad.

Reach is the number of unique individuals who are exposed to your ad message at least once during a given period. This is different from impressions, which count every time the ad is shown. Reach is critical for brand awareness and understanding how many potential customers you're reaching.