UTM Builder

Generate UTM campaign parameters for accurate tracking and attribution across all marketing channels

Base URL *

The destination URL where users will land. Must be a valid website address.

UTM Parameters

Campaign Source

Identifies where traffic originates from (e.g., google, facebook, linkedin, newsletter).

Campaign Medium

The marketing channel type (e.g., cpc for paid search, email, social, banner).

Campaign Name

The specific campaign name for tracking (e.g., summer_sale, product_launch).

Campaign Term

Paid search keywords. Used primarily for tracking specific ad keywords in search campaigns.

Campaign Content

Differentiates similar ads or links. Useful for A/B testing different creatives or placements.

About UTM Parameters

UTM parameters are special codes added to URLs to track where traffic comes from.

UTM (Urchin Tracking Module) parameters help you track the effectiveness of marketing campaigns in Google Analytics and other analytics tools. These parameters provide detailed insights into which marketing efforts drive the most traffic, conversions, and ROI.