ROAS Calculator

Calculate return on ad spend, revenue attribution, or optimize your advertising ROI performance

Revenue

Ad Spend

—

ROAS

Formula

ROAS = Revenue ÷ Ad Spend

Your Calculation

About this calculation

ROAS measures return on ad spend.

ROAS (Return on Ad Spend) is a key metric that measures how much revenue you generate for every dollar spent on advertising. A ROAS of 4:1 means you earn $4 for every $1 spent on ads. This is essential for evaluating campaign profitability and optimizing ad budget allocation.